Muslimin Trust Fund Association (MTFA
Ramadan fundraising campaign helping MTFA increase Zakat donations through PR, social media and influencer marketing.
Ramadan had already begun, but MTFA still had no fundraising campaign. We had to create one from scratch before the most important donation period of the year slipped away.
The core of our campaign – a heartfelt message from all the MTFA staff working on the frontline during the pandemic.
The campaign featured real people, showing exactly how donations get used. We thanked in advance, those who were still deciding on where to donate their Zakat, while addressing transparency and authenticity issues that potential donors often have when deciding to make a donation.
Influencers further spread our message, by thanking their followers for doing their bit. Together with PR in relevant publications, we got MTFA to be front of mind when it came to that big Zakat decision.
The results:
MTFA received more Zakat donations than they had in nearly a decade of running Ramadan donation drives: proof that a little creativity and a big, simple idea, can make all the difference.