PIGEON NEWBORN PURE
Integrated digital campaign and branded content series launching Pigeon Newborn Pure across Singapore.
Launching a premium baby skincare range takes more than advertising. We turned thousands of parents into participants through a reality-style content series that found the face of the brand.
We created a 4-part webisode series called #BabyFaceSG. The aim: find The New Face for Newborn Pure.
The format was based on reality TV programmes like Asia’s Next Top Model. 10 babies and their parents were selected from thousands of entries, to face creative challenges in each episode. The winners then moved onto the next round.
The ultimate winner became the Brand Ambassador. They appeared on the front cover of a baby magazine, while their parents received a cash prize and won products for a year.
The results brought smiles to everyone’s faces…
We had more than 1.3million unique visits to the website, with over 1,800 entries and 636,816 votes, over a 1-month period.
The series was widely viewed on YouTube and Facebook with 183,165 views for Part 1, 175,922 for Part 2, 153,352 for Part 3 and 141,231 for Part 4, the finalé.
The campaign won Best Campaign, Original Content, Bronze in the Marketing MOB-EX Awards, 2018.
WOAH ICE CREAM
PR campaign relaunching Singapore’s high-protein ice cream brand through media relations and influencer engagement.
Rather than talking about nutrition, we told the story behind it. A genuine family story helped turn a product launch into something worth covering.
We also took a healthy approach.
Wanderlust organised a media event where media, bloggers and influencers were invited to sample six healthy flavours.
For added authenticity, we recommended inviting the CEO’s mother. She was the inspiration behind the creation of the high-protein ice cream. She had been wanting to increase her protein intake, to regain her strength and help her recovery from cancer.
Media would get to hear and see the story first-hand, reinforcing the health benefits story of WOAH.
The results were healthy too.
We got WOAH 32 features, including media write-ups, social media posts and interviews over a 2 month period. The PR event also saw the brand trending on social media for around two weeks.
PENSO
Christmas brand film for one of our partner agencies based in Melbourne.
A short festive film proving you don’t need a big budget to spread a little Christmas cheer.
EU YAN SANG
Brand strategy, naming and content strategy for a natural health content platform in Malaysia.
Instead of promoting products, we created a destination people would choose to visit for trusted health information.
GREENPEACE
AI-generated campaign imagery created for a global Greenpeace social media campaign.
Our role was to create the campaign imagery using AI, helping Greenpeace visualise its message for a global social media campaign.
ACE BRACES
Retail advertising campaign promoting ACE workout braces.
Bold retail posters designed to stop shoppers in their tracks and put the product front of mind.